Cohiba was founded in 1966 as a private label for Fidel Castro, and its name comes from the Taino Indian term for tobacco.Originally, the cigars were produced in secret with the finest tobacco available and were only offered to a select few.Cohiba remained highly exclusive until 1982, when the world was finally introduced to this exceptional brand. Cohiba is the exclusive icon and market leader of Cuban cigars, and its unshakable devotion to creating superior cigars has remained consistent over history.