In the Hong Kong cigar market, Cuban cigars have long been regarded as the benchmark of tradition and luxury. Yet today, a new movement is reshaping global cigar culture. New World Cigars—from Nicaragua, Dominican Republic, and Honduras—are capturing the attention of cigar aficionados worldwide, especially in Asia and Hong Kong.

In April 2025, Migratory partnered with Rolls-Royce for the Ghost Extended Series II daytime launch at Lantau Yacht Club, Hong Kong. Guests savored our premium El Septimo Rioja Collection and Montecristo Open Regata cigars alongside the stunning car. A luxurious day of relaxation!