Room101

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Room101 is a bold, innovative cigar brand founded in 2003 by former U.S. Marine Matt Booth. Initially launched as a luxury jewelry brand, Booth’s passion for cigars and exploration of their origins developed into a deep appreciation for cigar craftsmanship and the cigar community. This enthusiasm continues to drive the brand'sspirit today. Room101 Cigars officially launched in 2009 with a mission to honor the rich heritage and meticulous craftsmanship of traditional cigar making while introducing innovative approaches to blending, sizes (vitolas), and product design. This established a distinctive and modern brand identity.

 

In 2017, Room101 underwent a major brand revival, collaborating with the Caldwell Cigar Company and renowned blender AJ Fernandez. These partnerships reinforced the brand's ability to push boundaries and set new standards for creativity and quality. The early releases laid the foundation for subsequent Room101 lines, solidifying the brand's reputation as one of the most innovative and trend-setting names in the premium cigar market.

 

Room101 cigars are primarily crafted with premium Nicaraguan tobaccos, occasionally complemented by select leaves from other regions. This results in medium- to full-bodied profiles that feature layered flavors of earth, cocoa, espresso, cedar, pepper, and subtle sweetness. Lines such as Chapter One, Namakubi, Daruma, and Farce exemplify the brand's creativity, offering distinctive blends, striking packaging, and memorable smoking experiences. These lines appeal to adventurous enthusiasts seeking cigars with personality, artistry, and impeccable construction.

 

Today, Room101 stands as a symbol of innovation, bold expression, and modern cigar craftsmanship, attracting aficionados who value both creativity and tradition.