José Rocha, a Spanish immigrant who created La Gloria Cubana in Havana, started in 1885. The goal of Rocha's venture was to create a premium cigar brand that would soon become well-known among enthusiasts for its well-balanced, robust blends and expert craftsmanship. The brand's reputation became even stronger when it was purchased by Sociedad Cabañas y Castro, one of the biggest cigar firms in Cuba during the early 20 century. La Gloria Cubana persevered in its quality and consistency in the face of difficulties caused by the Cuban Revolution, earning a devoted following among cigar enthusiasts everywhere.